About Us

Loucase is a story-first tech accessories brand born in Malaysia, where every phone case becomes a canvas for emotion, memory, and self-expression.

Formerly known as Casesbywf, Loucase has grown into a community-driven brand trusted by 1 in 7 Malaysian millennials and gen-z, with a strong belief that everyday objects should carry meaning, not just function.

Founded by Ain Nurina, a visionary artist and storyteller, Loucase is built on the idea that your phone case can be a little piece of you, a reflection of who you are, what you feel, and where you’re going. Each case is hand-illustrated, emotionally crafted, and produced in Subang Jaya, made by people who care deeply about creativity and quality.

From delicate florals to sunlit escapes, Loucase blends design, storytelling, and craftsmanship, turning phone cases into pieces you wear, not just carry. Inspired by colour, culture, and soul, every design is our way of helping you wear your story, one chapter at a time.

Our Mission

To craft phone cases that feel personal, made for self-expression, styled with soul, and built to protect what matters.

Our Vision 

To lead a new wave of tech accessories that don’t just follow trends, but tell stories, expanding into new products, retail spaces, and global communities, all while staying true to our artistic roots.

With love,
Team Loucase
Your story, in every case.